Build your brand into the experience.
Sponsor, activate, contribute or collaborate around a YFS edition — from audience-facing brand moments to venue, beauty, product and production partnerships.
What do you want to accomplish?
Start with the objective.
Partnerships at YFS are built around what your brand needs from the show.
- Audience reach
- Live activation
- Content
- Participant experience
- Category presence
- City / local presence
- Community connection
- Product integration
Ways to partner
Five ways into the show.
-
01
Brand sponsorship & activation
- Paid sponsorship
- Brand integration in the show
- Audience-facing activation
-
02
Beauty, style & experience partners
- Makeup
- Hair
- Styling
- Participant and guest experience
-
03
Venue, hospitality & production
- Venue
- Hotel and hospitality
- Production and operational support
-
04
Product, gifting & services
- Products
- Gifts for models, guests or the beauty team
- Services and in-kind support
-
05
Custom partnership
- Anything outside these groups — tell YFS what you have in mind.
Audience & scale
YFS across four U.S. cities.
- 4
- Major U.S. cities
- 1,795
- Event guests
- 37
- Fashion brands & designers
At a typical YFS event
The people already in the room.
Ranges per show, as reported by YFS.
- 450–650
- Parents per event
- 200–300
- Kids & teen models per event
- 100
- Media & creators per event
- 50–70
- Beauty professionals per event
Online & creators
The YFS audience beyond the room.
- 40K+
- Instagram followers
- 3.6M+
- Instagram video viewsRecent 90-day performance
- 7M+
- Creator reachCreators who have worked with or participated in YFS.
Creators at YFS · YFS New York · November 9, 2025
Like Nastya × YFS
Like Nastya opened YFS New York, performed live and walked the runway in her own custom-designed dress.
- 2.48M
- Instagram followers
- 450M
- subscribers across her channels
A lifetime moment · November 25, 2025She presented her new song “Fly Girl” and opened the runway at YFS New York.
View the YFS moment on Instagram (opens Instagram in a new tab)Across the YFS tour
- 891
- Participating modelsAcross New York, Los Angeles, Miami & Chicago
- 76
- Runway presentations
- 13,364
- Engaged contacts
- $1.78M+
- Estimated participant-related spend
What activation can look like
A visible role inside the show.
Step-and-repeat logo placement- Main-screen exposure
Stage mentions and brand giveaways
Backstage product integration
Brand interviews on camera
On-stage recognition
Previous partners
Partners in action.
Your brand could be next.
Explore opportunities to partner with YFS at a future show.
Explore a partnership
Seen at YFS: Lifeway Kefir on the main screen · Bob Snail with participants and guests · venue partners in New York, Los Angeles, Miami and Chicago.
Current opportunities
Chicago Holiday Edition
- Date
- December 13, 2026
- Venue
- Palmer House Hilton
- Partnerships
- One edition · one market · multiple cities · custom
How a partnership comes together
Six steps, one conversation.
01
Tell us your objective
Audience, activation, content, product, venue — what you want the partnership to do.
02
YFS reviews fit + opportunity
The team matches your objective to the right show, city and moments.
03
Build the idea
Together you shape the activation or relationship.
04
Confirm current inventory + terms
What is available for the edition and the terms, agreed directly with YFS.
05
Execute
The partnership goes live at the show.
06
Follow-up
Content, results and what comes next.
Partnership guide
The YFS Partnership & Activation Guide.
The audience, the ways to partner, real activation examples and how a partnership comes together — in one PDF to share inside your team.
FAQ
Partnership questions.
Can we partner with one city?
Can we work across multiple shows?
Do you accept product or service partnerships?
Can we propose a custom activation?
How are current opportunities and terms discussed?
What happens after we enquire?
Sponsors & Event Partners
Let’s discuss your brand’s role at an upcoming YFS show.
Tell us what your brand wants to achieve. The YFS team will explore relevant sponsorship and event-partnership opportunities with you.