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Press photographers and an interview on arrival at a YFS show

Cover the story as it happens.

Runway moments, verified show information and original media from YFS events across four U.S. cities. Explore available assets or contact the team about coverage.

Quick facts

YFS at a glance.

  • Who

    Young Fashion Show (YFS) — the biggest fashion show tour for all ages aspiring models in the USA.

  • Founders

    Diana Hetun and Taras Lavrovskyi

  • Cities

    New York · Miami · Los Angeles · Chicago

  • Next show

    Chicago · Holiday Edition · December 13, 2026 · Palmer House Hilton

891
Participating models
76
Runway presentations
1,795
Event guests
37
Fashion brands & designers

Media resources

Download what you need.

Download directly — no sign-up. Usage terms are being confirmed: please check with the YFS press team before publishing.

Short descriptionYoung Fashion Show (YFS) is the biggest fashion show tour for all ages aspiring models in the USA, producing live runway shows in New York, Miami, Los Angeles and Chicago that bring together young talent, fashion brands, creators, families and industry professionals.

How do you want to cover YFS?

Three routes in.

  • Press photographers and an interview on arrival at a YFS show

    Press & editorial

    Journalists, publications and editors

    Interviews, story requests and editorial coverage.

  • Photo & video coverage

    Photographers and videographers

    Editorial and event coverage of a YFS show.

  • Creators & influencers

    Bloggers, social creators and influencers

    Covering YFS for your audience.

Paid or promotional creator collaborations go to Sponsors & Event Partners.

Current show

Chicago Holiday Edition

Date
December 13, 2026
Venue
Palmer House Hilton
On the runway
Kids & teens 3–18 · Adults 19–35 · 36–50

Story angles

Stories worth telling.

  • Young children walking the YFS runway together

    First runway

    Kids and teens 3–18 walking a professionally produced show — many for the first time.

  • Models on the YFS runway in front of a full audience

    Adults step in

    Adult participation, 19–35 and 36–50, at selected editions.

  • Show outfits on rails at the venue

    The designers

    37 fashion brands and designers from America, Europe and Asia.

  • Hair stylist preparing a participant backstage

    Behind the curtain

    50–70 beauty professionals backstage at every event.

  • Photographers capturing a model on the red-carpet steps at the entrance of a YFS venue

    Creators at YFS

    Like Nastya × YFS: 450M+ creator audience. 7M+ creator reach from creators who have worked with or participated in YFS.

  • Diana Hetun and Taras Lavrovskyi at the TOP USA Awards gala

    The founders

    Diana Hetun and Taras Lavrovskyi — 14+ years in fashion and PR events.

Media access & interviews

Arranged with the YFS team.

  • Interviews

    The founders, Diana Hetun and Taras Lavrovskyi; participating designers; participants and families through YFS.

  • Show access

    Photo, video and creator access to a show is arranged with YFS for each edition.

  • Assets

    Additional images and video on request.

Contact

On a deadline?

Send a media enquiry, put your timing in the message, and the team will prioritise it.

Apply to YFS

Choose how you want to be part of the next YFS experience.

Take the runway

Kids · Teens · Adults

Work with YFS