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A runway finale under stage lights at a YFS show, the brand on the screen behind

Your collection, on the YFS runway.

Present your collection inside a professionally produced fashion show, with the models, content and live fashion environment around it.

Showcase your collection Get the designer guide

What your brand gets

From one YFS show.

  • 14–20+

    Models

    Your collection on the runway, worn by YFS models.

  • 80–300+

    Edited professional photos

    Your collection photographed, plus runway photos of every look.

  • Up to 3

    YFS collab video formats

    Edited runway video in collab with YFS Instagram: show, backstage and a brand interview.

  • End-to-end

    Model preparation

    Runway training, styling, hair and makeup, posing and backstage coordination.

  • 2–5 posts

    + 6–12 stories

    Social content on YFS Instagram (40K+ followers), with Highlights and creator tags.

  • Live

    Runway presentation

    Your collection in front of parents, stylists, boutique buyers and press.

A model in an embroidered ANNABO shirt on the YFS runway

Why designers and brands use YFS

A real show around your collection.

  • Venues people remember

    Cipriani 25 Broadway in New York, The Biltmore in Los Angeles, the DuPont Building in Miami and Palmer House Hilton in Chicago.

  • Real wear, live

    Your pieces on real models in a produced show — lighting, music, a full room and your own runway moment.

  • The buyers are in the room

    Parents, stylists and boutique buyers see the collection live and can meet your team on site.

  • Content that keeps working

    Press, creators and YFS channels share the show: 40K+ Instagram followers and 3.6M+ video views in the last 90 days.

Real brand stories

The people behind the collections.

Founders, owners and representatives on the YFS runway — and the collections they brought.

  • Katerina Azarova, owner of Petite Maison Kids, on the YFS runway with her collection
    Katerina AzarovaOwner, Petite Maison Kids
    A girl in an ivory satin Petite Maison Kids dress with a black bow on the YFS runway
    The collection on the YFS runway

    Exquisite children’s couture defined by luxurious fabrics, refined craftsmanship, and captivating designs.

    YFS · New York · Miami · Chicago

    Visit brand
  • A girl in pink Lola + The Boys on the YFS runway, the brand on the screen behind
    On the YFS runway
    A girl in a black sparkling Lola + The Boys look on the YFS runway
    The collection on the YFS runway

    An iconic American celebrity-loved childrenswear brand known for bold, statement-making designs.

    YFS · Chicago

    Visit brand
  • Karina Moisieieva, representative of Mia Belle Girls, walking the YFS runway with a young model
    Karina MoisieievaRepresentative, Mia Belle Girls
    Two girls in Mia Belle Girls tennis-inspired looks
    The collection

    Miami family brand, Inc. 5000 — collections for girls and their moms.

    YFS · Chicago · Miami · New York

    Visit brand
  • Margo, owner of HINKELMAN, on the YFS runway with her models
    MargoOwner, HINKELMAN
    Two models in HINKELMAN waist accessories on a marble staircase
    The collection

    A niche brand redefining waist accessories.

    YFS · New York · Los Angeles

    Visit brand
  • Nadiia Kholina, owner of Mini Me and Mama, on the YFS runway with her daughters
    Nadiia KholinaOwner, Mini Me and Mama
    A mother and two daughters in coordinated Mini Me and Mama looks
    The collection

    A premier multi-brand showroom with luxurious clothes from renowned European designers.

    YFS · New York · Miami · Los Angeles

    Visit brand
  • Julia and Khrystyna, co-founders of BUNDI, on the YFS runway with their collection
    Julia & KhrystynaCo-founders, BUNDI
    A model in a black leather BUNDI coat, corset top and leather trousers on the YFS runway
    The collection on the YFS runway

    A luxury multi-brand fashion showroom on Los Angeles’ iconic Melrose Avenue.

    YFS · New York

    Visit brand
  • A model in an embroidered ANNABO shirt on the YFS runway, the brand on the screen behind
    On the YFS runway
    An ANNABO embroidered blue linen look
    The collection

    Luxury embroidery reimagined in modern silhouettes for a distinctive fashion statement. Where traditional craftsmanship meets timeless elegance.

    YFS · Chicago · New York

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  • Andela Golubovic, owner of HOOLA, walking the YFS runway
    Andela GolubovicOwner, HOOLA
    A boy in a white HOOLA suit on the YFS runway, the brand on the screen behind
    The collection on the YFS runway

    European boyswear with a bold sense of style, sharp tailoring, and effortless sophistication.

    YFS · Chicago · New York · Miami

    Visit brand
  • The LVA Bride runway at YFS, models in gowns under the lights, the brand on the screen behind
    On the YFS runway
    A model in a pink tiered LVA Bride gown
    The collection

    Woman-owned luxury bridal boutique of European gowns.

    YFS · Chicago

    Visit brand
  • Teen models in Solmar on the YFS runway, the brand on the screen behind
    On the YFS runway
    Three women in Solmar neutral knitwear and denim
    The collection

    International everyday-essentials brand with 28 stores — a teen girls runway at YFS.

    YFS · Chicago · New York

    Visit brand
  • Layla Loren, founder of Milana Loren Couture, on the YFS runway with a model in a turquoise feathered gown
    Layla LorenFounder, Milana Loren Couture
    A girl in a black sequinned Milana Loren Couture dress with a feather hem on the YFS runway
    The collection on the YFS runway

    Milana Loren Couture is an award-winning children’s couture label known for handcrafted occasionwear, luxurious fabrics, and intricate detailing.

    YFS · New York

    Visit brand
  • The Lil Olives group finale on the YFS runway, the brand on the screen behind
    On the YFS runway
    A girl in a pink tiered Lil Olives silk dress in a garden
    The collection

    Luxury handmade occasionwear from the founders of Kavitha Gutta.

    YFS · Chicago · New York

    Visit brand

Featured cases

What brands report after YFS.

  • New York · 34 models · 617 photos

    1,000+ new followers, new customers and sales in the tens of thousands of dollars.

  • Mind Repair

    Miami · New York · Los Angeles · 55 models · 1,156 photos

    Follower growth and international sales inquiries.

  • Miami · 17 models · 307 photos

    Collaborations and new orders.

  • New York · Miami · 46 models · 879 photos

    Brand recognition and new clients walking into its store after seeing it on the YFS runway.

Featured brands
4
Runway presentations
7
Edited photos delivered
2,959

37 fashion brands & designers

From America, Europe and Asia.

  • Petite Maison Kids
  • Milana Loren Couture
  • LVA Bride
  • Lola + The Boys
  • Mia Belle Girls
  • Solmar
  • ANNABO
  • BUNDI
  • La Magnetique
  • Stella M’Lia
  • POELLE
  • Akimota
  • Faeella
  • SOW
  • HKM
  • Mama Luma
  • Twin Archives
  • Elevated Faith

Also on YFS runways: Ekaterina Chepak · Katarin Clothes · Kyrylenko Couture · Lysychka · Garmatyuk Kids · MALKARI by Tali · Reimagined Gowns · Bebe Elegante · HINKELMAN · HOOLA · Mini Me and Mama · Mind Repair · Lil Olives · She She · Lia Lea · Faith & Grace Little Luxuries · Young Gods · Biara Brand · Stella M’Lia · Skibka Knit

Current show opportunity

Chicago Holiday Edition

Date
December 13, 2026
Venue
Palmer House Hilton
Collections
Kids, teens and adult looks
Showcase your collectionView current shows

Who does what

YFS runs the show. You bring the collection.

YFS

What YFS handles

  • Show production and the runway
  • Model casting and coordination
  • Model preparation: runway training, rehearsal, hair and makeup
  • Backstage coordination on show day
  • Professional photography and video
  • YFS social and editorial content

Your brand

What you bring

  • Your collection and looks, ready for the runway
  • The number of looks agreed with YFS
  • Brand name, logo and story for the show and announcements
  • Your team’s timing for fitting and show day
Partner logos on the YFS step-and-repeat wall

Extend your presence

The runway is the core. More presence is a separate conversation.

Showing a collection covers your runway presentation and the production, models and content around it. Brands that also want visibility around the event can add it through a partnership:

  • Brand activation or booth
  • Logo and category visibility
  • Gifting for models, guests or the beauty team
  • Custom brand integration
  • Sponsorship
Sponsors & Event Partners

How showing with YFS works

From submission to runway.

  1. 01

    Submit your collection

    Tell YFS about your brand, the collection and the show you’re interested in.

  2. 02

    YFS reviews show + collection fit

    The team looks at your collection, category and the editions where it fits.

  3. 03

    Align on the show + current terms

    You agree the show, the presentation and current terms directly with YFS.

  4. 04

    Prepare

    Looks, brand materials and fitting where applicable, with the YFS team.

  5. 05

    Runway

    Your collection walks a live YFS show.

  6. 06

    Content + follow-up

    Photos, video and social content from your presentation.

YFS in numbers

Totals across all four YFS cities.

37
Fashion brands & designers
76
Runway presentations
891
Participating models
1,795
Event guests
Cover of the YFS Designer Participation Guide

Designer guide

The YFS Designer Participation Guide.

What your collection gets, how a show comes together, the brands that have shown with YFS and how to start — in one PDF to share with your team.

Get the designer guide

FAQ

Before you submit.

What kind of brands can show?
Children’s, teen, women’s, men’s and family collections, designer and couture pieces, everyday and athleisure, accessories and bags. YFS reviews each collection for fit with the show.

Can I choose a city?
Yes. Tell YFS which show or city you’re interested in when you submit. Availability depends on the edition.

How many looks should I prepare?
Presentations run with 14 to 20 or more models. Add your approximate number of looks to the submission and YFS confirms the right number for your show.

What does YFS handle?
Show production, model casting and coordination, model preparation, backstage coordination, professional photography and video, and YFS social content.

What does my team bring?
Your collection and looks, your brand materials and your team’s timing for fitting and show day.

What happens after I submit?
The YFS team reviews your collection and follows up about the show, the presentation and current terms.

How are current terms discussed?
Directly with the YFS team after your submission. YFS does not publish package pricing on the website.

Fashion Designers & Brands

Your collection could be next.

Showcase your collectionView current shows

Free download · PDF

YFS Designer Participation Guide

Tell us where to find you. The guide downloads straight away.

Show interest (optional)

Apply to YFS

Choose how you want to be part of the next YFS experience.

Take the runway

Kids · Teens · Adults

Work with YFS