Twin Archives: The YFS Miami

Every fashion brand has its own story. Some begin in design studios, others in factories or on the runway. Twin Archives began much earlier—with two sisters, countless sketches, and a shared belief that clothing should never define a woman, but help her feel more like herself.

Founded by twin sisters Alona and Agnessa, Twin Archives has grown from a family project into an internationally recognized womenswear label. Today, its collections are carried by Wolf & Badger and the brand has collaborated with Revolve, while its designs are worn by women around the world. Produced in limited quantities in Turkey, each evening and cocktail dress reflects the founders’ commitment to craftsmanship, precision, and timeless design rather than fast-changing trends.

Despite the brand’s international success, its creative process has remained remarkably personal. Alona and Agnessa continue to oversee every collection themselves—from the first sketch to the final fitting—believing that every detail contributes to how a woman ultimately feels in a garment.

That philosophy has naturally resonated with women whose personal style is recognized around the world. Twin Archives has found its way into the wardrobes of Hailey Bieber, Rosie Huntington-Whiteley, Chiara Ferragni, Suki Waterhouse, Leonie Hanne, and other internationally recognized style icons. For the founders, however, such recognition has always been a consequence rather than a goal. It simply reaffirms the conviction Alona and Agnessa have shared from the very beginning: “We’ve always believed that if you create something with honesty and care, it will eventually find the right woman,” they say.

That approach soon proved its strength. One of the brand’s most memorable moments came unexpectedly when American creator Alix Earle shared a Twin Archives dress on TikTok. The design sold out almost immediately—without the company spending anything on paid advertising. Rather than dramatically increasing marketing budgets, the sisters stayed true to the approach that had brought them there: organic recommendations, loyal clients, and relationships built over time.

For Twin Archives, success has never been measured only by where a dress appears. It is measured by how people experience it. That belief eventually brought the brand to the Young Fashion Show in Miami.

Although Twin Archives had previously presented its collections at professional trade shows for buyers and industry professionals, the Young Fashion Show became its first opportunity to showcase a full collection on a live runway.

Among the looks presented that evening was one of the brand’s most recognizable designs—the same dress design previously worn by Hailey Bieber on The Tonight Show Starring Jimmy Fallon.

“We’re incredibly grateful that women whose style inspires millions around the world have chosen to wear Twin Archives. Every one of those moments means something to us,” Alona and Agnessa say. “We also wanted our audience to experience one of our most recognizable designs—not through photographs, but on the runway. Seeing guests recognize that design and watch it come to life exactly as it was created to be seen made the experience incredibly meaningful for us.”

What stayed with the founders most, however, had little to do with a single dress. It was the young models wearing their designs.

Working primarily with adult clients, the Young Fashion Show became Twin Archives’ first experience creating runway looks for teenage girls. Every dress was individually fitted, and in some cases adjusted only moments before the show began to ensure each model felt comfortable and confident before stepping onto the runway.

As rehearsals progressed, the sisters noticed something they hadn’t expected. Girls who had arrived quietly for fittings gradually changed. Their posture became more confident. Their smiles came more naturally. What began as a fitting became a transformation: Twin Archives dresses highlighted the girls’ natural beauty, and the experience of the show gave them space to show more of who they already were.

“For us, that was the most meaningful moment of the entire show,” the founders say. “Watching young models discover a new level of confidence reminded us why we started Twin Archives in the first place.”

The Young Fashion Show also introduced the brand to a new audience, creating new partnerships, increasing social media engagement, and bringing new customers who discovered Twin Archives through the event itself.

Yet those results weren’t what stayed with Alona and Agnessa after the lights went down. What they remembered most was seeing their designs take on a new life on the runway and become part of real moments, real emotions, and real memories.

For Twin Archives, Young Fashion Show became more than the brand’s first runway presentation. It was an opportunity to see their designs exactly as they had always imagined them—in motion, in conversation with the people wearing them, and beyond what any photograph could ever capture.